Award-Winning Sound Designer (Emmy-Nominated, Peabody Winner) Crafting Immersive Experiences That Move People.
Sim, eu sou o “Maestro Billy Som na Caixa do Caldeirão” e um dos Fundadores do Pânico.
Hi, great to have you here.
If you’re a company, brand, or professional interested in using sound strategically — to increase engagement, attention, or performance — keep reading.
I’m Billy Mello, an immersive audio specialist, Emmy nominee, and Peabody Award winner.
I’ve been working for over 30 years at the intersection of technology, science, and sound, creating audio solutions that generate real impact on behaviour, well-being, and user experience.
Today, I lead projects in Virtual Reality (VR/AR), Artificial Intelligence applied to Audio, and Corporate Sound Design, focused on transforming sound into a tool for results — not just entertainment.
? What I do:
I develop systems and methodologies that use audio as a central element of human and digital experience.
My deliverables include:
– Creation of immersive soundtracks and sonic environments for experiences in VR, games, education, healthcare and branded content.
– AI-based audio solutions, with scientific proof of Stress reduction and increased focus (in partnership with the Erasmus University, Netherlands).
– Functional Audio frameworks, applying music theory, Psychology, and Neuroscience to generate predictable emotional responses.
– Sound Strategy and Sonic Branding consulting, helping brands and institutions transform Sound into a strategic asset of value and perception.
? What I solve:
– Low engagement in digital experiences: I develop sounds and cognitive structures that increase attention span and immersion.
– Lack of emotional consistency in brands and products: I create sonic identity coherent with purpose, positioning, and audience behaviour.
– Need for innovation with measurement: I translate emotion into metrics, combining data, AI, and behavioural analysis.
– Worn-out work and education environments: I produce soundtracks and audio systems that reduce stress and improve cognitive focus.
? Why work with me:
-Proven experience with global brands and studios.
-Ability to translate technical language into measurable human impact.
-Proprietary methodology — “EmotiTone” — that unites music theory, psychology, and AI.
-International presence, based in Berlin with operations in Europe, Latin America, and Asia.
If your brand, institution, or product believes that Sonic Experiences can generate real value for people and business, get in touch.
Billy Mello
Immersive Audio Specialist and Strategic Sound Design
https://linktr.ee/maestrobilly
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